Citizens Bank wanted to get people to think differently about spending. My partner and I came up a Facebook experience that turned saving into a social game.
Smarts, Willpower, Patience and Foresight. Here are the badges I created for each virtue:
Every time participants record the use of one of these virtues, they unlock comedic content featuring Alexander Hamilton, the Father of Modern Banking.
Below is the final celebratory video where the user's Facebook profile picture is pulled in and used as part of the video.