I designed the site for the new BMW X1. It included many interactive elements, which were geared to demonstrate the car's performance.
Users could tap and open the trunk to see how many elements could fit inside. We included different groupings, like camping gear, musical instruments, sports gear, and more.
Through different graphs, we showed the power of the X1 in comparison to comparable Mercedes and Audi models.
A long scroll site with a sticky nav up top, shows the features of the car with dynamism. The animations add an element of surprise and entice users to explore.