As part of the campaign, we wanted to reinforce why now is a great time to refer people, so we created this video that had more of an "insiders" feel.
Member referrals generate a substantial number of qualified leads for Disney Vacation Club. We needed to design a program that made it easy and rewarding for members to refer friends and family. Our solution: ask members to "Dream it Forward."
Because members receive a lot of direct mail from Disney Vacation Club, we needed to give these pieces a new look, feel, and voice to help them stand out.
To engage current members, we were tasked to create a low-budget video that had an "insider's" feel to be sent out via email. We leveraged a new part of the theme park to generate excitement.
The direct mail piece and supporting emails directed members to a special landing page designed to make referring friends and family a breeze.
We created this video as a way to thank current members who responded to the "Dream it Forward" referral campaign.