I helped pitch this concept to Siemens, but they didn't execute on it until the following holiday season when I was already working at a different agency. Still, it was satisfying to see that they loved the idea enough to follow through on it.
Upon receiving an open brief, my former partner, Emma Parry, and I thought that implementing Siemens technology in Santa's factory would not only be fun, but it would also give an accurate idea of all the products and services Siemens had to offer.
This campaign was also featured on the FWA.