OPPORTUNITY: BMW asked us to create a landing page for the launch of the X1, its “best-in-class performance” car, using only existing assets.
INSIGHT: Consumers like to explore a car's features.
SOLUTION: We created an interactive site to virtually demonstrate the car's many features.
MY ROLE: I designed the site in Sketch and Photoshop. Once the design was approved, I worked closely with developers and a motion designer to make sure all animations were correctly timed. I also helped with the QA process.
For each presentation (internal or external), I used InVision to create a prototype for both desktop and mobile. This gave the team and I a better understanding of content flow and length. It also served as a great way to present and allowed us to experience the site prior to coding.
AD: Ceci Bergier
MD: Conor Maher
DEV1: Phaedra Riley
DEV2: Megan Taylor
CD/CW: Chris Caracciolo