Ceci Bergier Art Director
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OPPORTUNITY: IKEA was launching “The Life Improvement Project” and needed visuals to aid the campaign.
INSIGHT: People use the IKEA manuals when they are setting up their furniture, hence they are familiar with the IKEA dude who appears in the instructions.
SOLUTION: Bring the IKEA dude to life in a new, fun way.
MY ROLE: Concepting and illustration.

THE IKEA DUDE: I drew the character in his different walking positions.

THE IKEA DUDE: I drew the character in his different walking positions.


We created The Life Improvement Manuals, which show the IKEA dude giving different tips on how to improve life. Additionally, as a soft sell, we incorporated some IKEA products within the tips (when they were relevant to the tip given). In total, I illustrated a page for each of the following manuals: 

  1. Closet Organization
  2. Reward Exercise
  3. Try New Things
  4. Build Confidence
  5. Get a Good Night’s Sleep
  6. Never Stop Learning
  7. Eco-friendly Lighting
  8. Design for Weight Loss
  9. Save the Honey Bees
  10. Drink More Water

Below is a closer look at "Try New Things." We even gave the IKEA dude a mohawk.


Additional illustrations were created for the following deliverables:

  1. Banners
  2. Key visuals for the IKEA homepage
  3. Times Square billboard
Illustrations where used on the IKEA homepage.

Illustrations where used on the IKEA homepage.

Illustrations where also used throughout the site.

Illustrations where also used throughout the site.


AD: Giselle Guerrero
CW: Emma Parry
CD: Diego Zambrano

Pasta Queen

THE ASK: Create a fabric line specifically designed for kitchens to be sold in shops like Anthropologie. The main theme: pasta.
MY ROLE: Full creative direction and execution.


1. Inspiration:
I like to kick things off with gathering inspiration. For this particular product, I created a mood board of pasta photography. When it comes to inspiration for drawing, I like to refer to real photographs of the subject matter instead of illustrations. 


2. Sketch. Sketch. Sketch:
I carry a sketchbook everywhere I go. This part is perhaps the most fun, just thinking and exploring all the possibilities of design. I like to have as many sketches as possible. I don’t constrain myself here because it’s where the magic happens. I aim for 30 pages of sketches (when time allows).


3. Pick my favorites:
Once I have spent enough time sketching out different approaches, I go through my content and select/photograph my favorites. Then I go into photoshop and make a spread that includes my top pieces. This part is also exciting because it’s where I get a better understanding of what the final product will start to look like. I try to have as many graphic elements as possible.



4. Digitize:
Depending on the final look and feel I am going for, I either draw it in Photoshop or vectorize it in Illustrator. I used Illustrator for this particular project .


5. Color study:
For every project I like to do a color study which helps ensure that I'm using the best color combinations. Once I have selected the colors I want to use, I do a combination palette, which is where I test each color with each other to see which work and eliminate those combinations that don’t.


6. Collect graphic elements:
After having created and colored all my assets, I lay them out on a single page. It’s my version of a UI kit for making patterns. In exchange, this gives me clarity and allows me to see all the elements I have at my disposal. With this, I can start playing in photoshop to create patterns.


7. Extra Playtime:
Even though I sketched out my final design, I make sure to have extra time for play and exploration because there's always a chance to see things in a new way. In this case, I had made all of my graphics, except I still felt like it was missing something. It was missing emotion. I realized that whoever would buy an apron with this fabric must really love pasta, and that is how I came up with the final addition of the Pasta Queen type treatment. I thought about this while I was waiting at the salon and made a quick sketch right there. When I got home, I vectorized it and incorporated it into the final design. 


8. Final product:
Once I have my final pieces, I place them all in one sheet to see how they all work together, and voila, the work is done.


Double Trouble

OPPORTUNITY: Parents take an insane number of pictures of their kids and pets.
INSIGHT: In a way, parents consider their pets and kids as siblings, partners in crime, double the trouble.
IDEA: Create illustrations that depict this special bond between pets and kids.
MY ROLE: Full creative direction and execution.

In this collection, I feature babies and their pets enjoying a range of activities together.

In this collection, I feature babies and their pets enjoying a range of activities together.


RESULTS: I illustrated different babies and pets doing all sorts of activities and branded them as Double Trouble. I now sell customized prints on Etsy. Parents can select their baby, pet and activity. If you’d like to order a print, click here.

Dyking Out

Every week I illustrate new episode art for Dyking Out, an LGBTQ Podcast. I've also created and continue to create it's brand identity, website, illustrations, merch, pin and weekly promos.
INSIGHT: While there's more queer content in the media landscape than ever before, it's still very limited.
The LGBTQ+ community craves and deserves content that reflects the pride they feel.
SOLUTION: Fun, vibrant and quirky illustrations.  Our brand identity that shows the feminine symbol vertically as it normally is and upside down, allowing for a quick visual interpretation of the identity of the hosts while also spelling the word OUT.
MY ROLE: Concepting, illustration and art direction.


The podcast now has over 100K downloads, a growing social media following and sponsors.

CD/Art: Ceci Bergier
CD/Copy: Carrie Berg